Wal-Mart cracks down on Black Friday ad leaks

Wal-Mart Stores, Inc. (NYSE: WMT) is cracking down this holiday season when it comes to the famous "Black Friday" sales that happens the day after Thanksgiving. Black Friday is widely considered to be the busiest shopping day of the entire year and it's when many retailers go into the black for the year -- in other words, they become profitable on that day.

In recent years, newspaper ads from Wal-Mart and other large retailers have found there way onto the internet weeks before the ads are supposed to be available, enabling people to find out about these Black Friday sales quite a bit before the retailers want to announce them. Last year alone, I found scanned newspaper ads all over the place on the web, with large collections found at consumer forums like FatWallet.com, bfads.net and GottaDeal.com.

This year may be a bit different as Wal-Mart's legal team takes a more proactive approach. Their message to websites and forums which are considering displaying Wal-Mart's Black Friday ads before Thanksgiving: don't do it. The retailer's legal team is rounding up the usual suspects early this year, telling them that displaying the retailer's ads before their official November 19 release date violates copyright laws (among other things). Will threats curb the amount of Black Friday newspaper ads we'll all see come Thanksgiving? I suspect that it may cut down on their availability, but I doubt it will eradicate them entirely from the internet.